Kuotos provide private swimming training for athletes, adult beginners and children as well as wild swimming groups in Staffordshire. They wanted a fresh new brand identity with a modern and sporty feel that would appeal to competitive and casual swimmers alike.
What we did
We created a bold yet flowing logo mark that captured a sense of movement and would be impactful when applied to sports clothing.
The K in the logo type also features the same curved lines found in the symbol.