What we did:
We stayed true to the concept of 'unique perspectives' and created a logo that captured a sense of movement and positivity... Oh, who are we kidding, we stuck the logo on a slant!
The slanted symbol - an abstract 's' shape - embodied that same feeling of action, while also acting as a graphic device that could be used to frame a scene or create a focal point.
Understandably, motion was essential for a video production company, so animated versions of the logo were created, but it was important to ensure that movement was prominent in everything. Brand patterns were created to provide an energetic backdrop, even in static applications.
We created a whole suite of branded assets, from the website to proposal templates, vehicle branding to uniforms.
Launch support / holding page / socials / motion graphics
We helped launch the brand with a reveal/teaser campaign on social media and event branding for the live launch event.
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