Yumamia is an online home cooked food sharing community where home cooks share their dishes with local hungry foodies.
Dumb were asked to create a brand that was a fresh as the food.
We started with hand-drawn style, custom logotypes. As Yumamia is present in the United Arab Emirates and Egypt the logos had to be both English and Arabic.
Simplicity was crucial so we ensured that the messaging was minimal and clear while keeping a friendly and personal tone.
The branding was rolled out across print, digital and social media and has been very well received by both the home cooks and their customers.
Yumamia plans to roll out in Kuwait and Saudi Arabia over the coming months and we look forward to supporting them