Looshi’s is a family run bakery in the UAE that specialise in creating macarons. We were tasked with developing a warm and friendly brand identity that conveys their easy going attitude and personal touch. They wanted to shy away from the clean, high-end and sophisticated style that’s usually associated with macarons and French patisseries.
The great thing about macarons (apart from the taste) is their vibrant colours, so we wanted to make that the star of the show.
To keep it friendly and likeable we used hand drawn doodles to show the range of products and a free flowing line to convey the passion running through everything that they make.
We applied the branding to a full range of materials including menu’s, signage, stationery and vehicle branding. We even designed custom tubes that not only looked great, but helped to protect the fragile contents. Aside from printed materials we helped take the brand online with a range of content to be shared across their social media platforms.
The end result? A brand that looks as good as the macarons taste.