Every year the guys at Epic Challenges embark on a crazy physical challenge to raise money for charity. In July 2017, their latest goal was to complete 7 Ironman distance events in 7 days, but they didn’t want to do it alone. They created My Epic Week to get the local community setting their own 7 day physical challenges and raising money for a great cause.
We developed a visual style that was bold, sporty and captured a sense of movement. We supported the event with print materials such as posters, banners, sign-up and sponsorship forms as well as a range of materials for social media posts and online sponsorship.