IMS Health is a leading global information and technology services company providing clients in the healthcare industry with end-to-end solutions to measure and improve their performance. They wanted to create a simple sales toolkit that could be customised to showcase services that would be relevant to their target audience.
We produced a series of handy, service specific A5 cards that could be bundled up in accordance to their specific client needs. These would then be packed in a sturdy, high quality presentation box rather than your usual flimsy folder.
Each card was colour coded and made full use of the vibrant IMS brand colours. The front of each featured a minimal illustration that captured the essence of the service and provided a brief overview, while the reverse drilled down into more benefit details with infographics to help keep the information easy to digest.
But that’s not all:
We also created a digital version of toolkit for tablet devices to help sales reps easily present IMS services.
The kit was a huge hit with both IMS and their clients. It continues to be updated regularly as new services and products are launched, making it an essential tool.