QuintilesIMS were holding an event to share their insights into the future of healthcare, focusing on big data, advanced technology and patient care. They needed a creative concept and materials to raise awareness and support the event.
As a starting point we created the intersection icon to represent the coming together of data, technology and care with the patient at the centre. From here we brought the simple icon to life by transforming it into a 3D future world. This became the master visual and was rolled out across all digital and print materials, including save the dates, invitations and banners.