Marina Tara has been baking mouth watering treats for as long as her friends can remember (indeed, it’s her baking that made her so popular in the first place). When she decided to leave her full time job to pursue this passion full time, she asked us to create a brand that was as fresh as her cakes.
Simple, clean and just a little bit sweet was to be the flavour of Brooklyn Bakes branding.
The logo itself was minimal an fresh, allowing the product to speak for itself. We a look and feel that was sympathetic to the rustic materials it would be printed on, as well as sitting well on Instagram, a key platform for her communication.
We gave Marina the tools to lovingly hand stamps all of her product labels, a true dedication to her philosophy of hand crafted goodness.
Reflecting her commitment to high quality, passion and a personal touch throughout her marketing materials has helped Brooklyn Bakes’ reputation to rise.
It seems our branding has really hit the spot with her New York based customers (or perhaps thats just the cheesecakes).