Our good friends Spike Productions have gained quite the reputation when it comes to making video, but as their offering started to evolve into full service marketing, it became important for them to communicate the their broader range of services. With some strategically placed digital posters we were set the task of getting the message out there.
Focusing on the importance of connections, we created a typographic neon sign all of the components with connected physically. The message being, however you want connect with your audience, connect with Spike.
When utilising digital posters it’s important to remember that people don’t have the time to process lengthy and complex messages, so simplicity was crucial.
It didn’t take long for the message to connect with it’s audience. After the motion posters were installed Spike saw a significant increase in enquiries. Due to it’s success the posters were further developed for use across their website and social media channels.